Progno Financial Planning Systems (P) Ltd is focussed in developing technologies for wealth management and financial advisory services. The company owns PrognoAdvisor.com which is an automated online financial planning platform. It uses a set of algorithms to generate financial advice after analysing entire financials of an individual. It does not sell any financial products. A user who signs up at the website PrognoAdvisor.com gets advice on:       Managing Income & Expenses   Managing Loan RepaymentsRestructuring InvestmentsSaving for Goals like Retirement, Children's’ Education Daughter’s Marriage, Buying Home       Life insurance requirements and Managing Life insurance policies       Other insurance requirements like MediclaimSaving Tax     The process involves Organise Financials which is gathering user data, Financial Diagnosis which is the analysis of current financial situation, Financial Planning which is advising suggested situation and Tracker which is tracking the plan. The platform is currency agnostic. There are more than 80 strategies from which it selects that suits the user’s financial position.  It advices time horizon-based asset allocation strategy and integrates goal plan with cash flow planning so as to ensure that the user never runs out of money (if he follows the plan!). The company is recognised as a Start Up by DIPP and has received seed fund assistance from KSIDC. It is registered with KSUM. The company is a winner of HOT 100 Technology 2017 awards constituted by Centre Of Recognition & Excellence in association with KPMG. The company is a member of NASSCOM India and also an International Affiliate member of NAPFA USA. The platform was launched in March 2017 and commercial operations were started in April 2018. It has 7000 plus users and Rs.800 mn as AUA. It targets the segment HENRY – High Earning Not Rich Yet. These are usually English speaking, internet savvy, urban population in the age group of 25 to 45 earning more than Rs.600,000 as annual income. Mostly IT & ITES sector employees, doctors and NRIs are the current users.