Career Opportunities:

Product Marketing Lead – Mobile App

Role Overview
The Product Marketing Lead will own the end-to-end marketing strategy for the hospital’s mobile app, focusing on user acquisition, engagement, and retention. This senior role requires a blend of product and marketing expertise to position the app as a valuable tool for patients, enhance its visibility in app stores, and drive sustained growth. The ideal candidate is a strategic thinker with hands-on experience in mobile marketing, data-driven decision-making, and a passion for healthcare technology.
Key Responsibilities
1. Marketing Strategy & Positioning
? Develop a comprehensive marketing strategy for the mobile app, including positioning, messaging, and go-to-market planning tailored to target patient demographics.
? Define the unique value proposition (UVP) of the app, highlighting features that resonate with patient needs and set the app apart from competitors.
2. User Acquisition & Growth
? Drive user acquisition through paid and organic strategies across app stores (Google Play, Apple App Store), social media, and mobile-specific advertising channels.
? Optimize app store listings (ASO) to maximize visibility and conversions, using keyword research, visual elements, and reviews to attract high-quality installs.
3. Engagement & Retention Campaigns
? Design and execute engagement campaigns within the app (e.g., push notifications, in-app messaging) to increase user interaction, session length, and feature adoption.
? Collaborate with product teams to develop retention-focused features, such as reminders, personalized content, or loyalty programs that improve user stickiness and lifetime value (LTV).
4. Product Launches & Feature Marketing
? Lead marketing efforts for new feature rollouts, creating compelling narratives and campaigns that highlight new functionality and value to existing users.
? Collaborate with the product and development teams to ensure marketing materials align with product improvements and updates, optimizing user education and adoption.
5. Analytics, Reporting & Optimization
? Track and analyze app performance metrics (e.g., downloads, DAUs, MAUs, session length, churn rate) to evaluate marketing effectiveness and guide campaign adjustments.
? Conduct A/B testing across various marketing channels and app elements (e.g., push notifications, creatives) to identify and implement winning strategies.
? Provide regular performance reports to stakeholders and use data insights to inform and refine the app marketing strategy.
6. Cross-Functional Collaboration
? Work closely with product, engineering, and design teams to ensure the app meets patient needs and incorporates feedback from user research.
? Partner with the customer service and support teams to gather insights on user pain points, implementing marketing improvements that enhance the patient experience.
7. Market Research & Competitive Analysis
? Conduct ongoing research on mobile app trends, competitor offerings, and user preferences, using insights to refine the marketing strategy.
? Stay current on emerging mobile marketing technologies, app industry trends, and healthcare-specific regulations that may impact the app.
Qualifications
? Experience: Minimum 7-10 years in product marketing or mobile marketing, with at least 3-5 years focused on mobile app marketing, ideally in healthcare or a regulated industry.
? Mobile Marketing Expertise: Proven track record in app store optimization (ASO), user acquisition, and engagement strategies for mobile apps.
? Technical Skills: Proficiency in mobile analytics tools (e.g., App Annie, Firebase, Mixpanel), A/B testing platforms, and experience with CRM tools for personalized messaging.
? Data-Driven Approach: Strong analytical skills, with the ability to interpret complex metrics and make data-informed decisions to optimize campaigns and product-market fit.
? Storytelling Ability: Excellent communication skills with the ability to craft and deliver compelling narratives that highlight app benefits and resonate with healthcare users.
Additional Qualifications (Preferred)
? Certifications: Google Mobile Ads Certification, Facebook Mobile Marketing Certification, or similar credentials.
? Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree in digital marketing is a plus.
? Healthcare Industry Knowledge: Familiarity with HIPAA regulations, healthcare compliance standards, or prior experience in health-tech apps.

Additional Qualifications (Preferred)
? Certifications: Google Mobile Ads Certification, Facebook Mobile Marketing Certification, or similar credentials.
? Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree in digital marketing is a plus.
? Healthcare Industry Knowledge: Familiarity with HIPAA regulations, healthcare compliance standards, or prior experience in health-tech apps.

Email: hroffshore@dynamedhealth.com

Data Analyst – Advanced Data & Visualization Specialist

The Marketing Data Analyst will play a critical role in transforming raw data from various sources into insightful visualizations and reports, supporting data-driven marketing strategies. This role demands expertise with cloud-based data platforms and advanced visualization tools to manage and present complex marketing datasets. The ideal candidate will have strong analytical skills, technical proficiency in data extraction and transformation, and experience in presenting actionable insights that inform and guide marketing strategies.
Key Responsibilities
1. Data Collection, Integration & Management
? Collect, clean, and integrate marketing data from various sources (e.g., Google Analytics, CRM, social media, paid advertising) into centralized data environments using platforms like Supermetrics and BigQuery.
? Work within Snowflake or similar cloud-based data warehousing solutions to manage large datasets, ensuring scalability and accessibility for ongoing analysis.
? Collaborate with data engineers to establish data pipelines and ETL processes that support seamless data integration across platforms.
2. Data Visualization & Reporting
? Use Power BI, Tableau, and Google Data Studio to create interactive dashboards and reports that provide a clear, real-time view of key marketing metrics, including CTR, CPA, CAC, LTV, and conversion rates.
? Design user-friendly visualizations that enable stakeholders to quickly grasp campaign performance, audience behaviors, and trends.
? Customize dashboards for various audiences, from high-level overviews for leadership to in-depth performance reports for marketing teams.
3. Advanced Analysis & Insights Generation
? Utilize SQL in BigQuery to query and manipulate large datasets, uncovering insights into campaign performance, customer journeys, and audience segmentation.
? Conduct attribution analysis, customer segmentation, and cohort analysis to guide marketing decisions and optimize campaign targeting.
? Regularly evaluate campaign data to identify trends, opportunities, and areas for optimization, providing actionable recommendations for improvement.
4. Performance Metrics Tracking & Automation
? Set up automated data retrieval through Supermetrics to feed ongoing reports and dashboards with the latest marketing metrics.
? Track key performance indicators (KPIs) across marketing channels, including paid media, email marketing, content performance, and organic traffic.
? Conduct A/B testing analysis, evaluating results to support data-driven decisions on creative, audience, and placement strategies.
5. Cross-Functional Collaboration
? Collaborate with marketing, product, and data engineering teams to ensure data accuracy, alignment on KPIs, and integration of new data sources as needed.
? Partner with stakeholders to define and adjust metrics, ensuring dashboards and reports meet evolving marketing objectives and data needs.
6. Data Quality Control & Governance
? Implement data quality checks and maintain data hygiene, regularly auditing datasets to ensure accuracy and consistency across all reporting platforms.
? Establish best practices for data governance, documenting processes, and ensuring adherence to data security and privacy standards.
Qualifications
? Experience: 4-6 years of experience as a Marketing Data Analyst, Data Analyst, or in a similar role focused on marketing analytics and data visualization.
? Technical Skills:
? Proficiency in Snowflake or similar cloud-based data warehousing platforms.
? Advanced skills in SQL (preferably with BigQuery) for data extraction and manipulation.
? Experience with Supermetrics for data pipeline management and automation.
? Expertise in visualization tools: Power BI, Tableau, and Google Data Studio.
? Familiarity with Google Analytics, social media analytics, and digital advertising platforms (e.g., Google Ads, Facebook Ads).
? Analytical Skills: Strong quantitative background, adept at interpreting large datasets and extracting actionable insights.

Email: hroffshore@dynamedhealth.com

Medical Coding-IP

Qualification: Medical Background / Bachelor’s Degree in Health Sciences
Certifications: CPC, CCS, CCS-P, CIC &/Or CCA
Experience: Min 3 Years
JoB Description:
• Responsible for final coding on Inpatient, Day case, LTC cases.
• Prompts medical staff physicians for additional documentation as needed to clarify DRG assignments.
• Accurately assign ICD-10 CM, CPT, HCPCs codes according to the available documentation.
• Identify the opportunity to improve medical documentation and potentially to improve facility reimbursement under DRGs.
• Query management for any clarifications that may arise while processing the claims. Ensure the given Targets are met.
• Coordinate with case manager to improve the DRG severity.
• Actively participating in Audits as nominees under coding representative.
• Participation in the organization’s quality improvement and safety activities.
• Comply with the established policies & procedures of which they have been informed, instructed, and trained.
• Actively participate along with line management towards implementation of quality projects & programs requirements.
• Report to the respective manager any potentially hazard, unsafe act or condition, which may cause impacts.
• Report all hazard, near miss and incidents to the respective line manager.
• Ensure the work is carried out within applicable regulations, health insurance policies, principles, and hospital goals.
• Contributes to the success of departmental KPI’s.
• Any other tasks required by HOD’s

Email: hroffshore@dynamedhealth.com

Lead - Digital Marketing Media/Google Ads

Role Overview
The Digital Media and Ad Inventory Lead will oversee all aspects of the hospital's digital advertising presence, leveraging platforms like Google Ads, DV360, and other programmatic solutions to drive patient engagement, brand visibility, and service awareness. This role demands an expert-level understanding of the digital marketing ecosystem, especially within the healthcare sector, and an ability to translate data-driven insights into strategic action.
Key Responsibilities
1. Campaign Strategy & Management
? Develop, implement, and oversee digital advertising strategies focused on maximizing return on ad spend (ROAS), brand awareness, and lead generation within a hospital environment.
? Set up, manage, and optimize campaigns on Google Ads, DV360, and other relevant digital media platforms.
? Ensure campaigns adhere to healthcare industry regulations and standards.
2. Media Planning & Inventory Management
? Manage ad inventory efficiently to meet revenue and engagement targets.
? Utilize DV360 and programmatic platforms to strategically purchase ad space and track ad inventory usage, optimizing for cost efficiency and maximum reach.
? Collaborate with cross-functional teams to align media plans with hospital service line goals.
3. Data Analysis & Optimization
? Regularly analyze key metrics, including CTR, CPC, CPA, and conversion rates, and make real-time adjustments to campaigns.
? Leverage data-driven insights to continually refine audience targeting, bidding strategies, and budget allocation.
? Conduct A/B testing on ad creatives, landing pages, and audience segments to enhance performance.
4. Budgeting & Forecasting
? Plan, monitor, and report on budget utilization, ensuring alignment with the broader financial strategy.
? Develop accurate forecasts to project campaign outcomes and allocate budgets effectively.
5. Compliance & Reporting
? Ensure all digital advertising complies with healthcare regulations, including HIPAA and advertising guidelines specific to healthcare.
? Prepare detailed reports on campaign performance, drawing insights and providing recommendations for stakeholders.
? Stay updated on industry trends, platform updates, and regulatory changes.
6. Team Leadership & Stakeholder Communication
? Lead a small team of digital marketers, if applicable, and foster a collaborative environment to ensure seamless execution of campaigns.
? Communicate clearly with stakeholders, including physicians, hospital leadership, and the marketing team, on campaign strategies, performance, and growth opportunities.
Qualifications
? Experience: Minimum 7-10 years of hands-on experience managing Google Ads, DV360, and other programmatic ad platforms. Prior experience in healthcare or a regulated industry is highly preferred.
? Technical Proficiency: Expertise in Google Analytics, Google Tag Manager, and data visualization tools (e.g., Tableau, Power BI).
? Analytical Skills: Demonstrated ability to interpret complex data and deliver actionable insights. Mastery of Excel for data analysis and budget tracking.
? Compliance Knowledge: Deep understanding of HIPAA and other healthcare advertising regulations.
? Project Management: Strong organizational skills with a track record of managing multiple campaigns and ad inventory across diverse platforms.
Personality Traits & Soft Skills
? Professionalism & Confidentiality: Strong understanding of the sensitive nature of healthcare marketing and the ability to handle confidential information with care.
? Attention to Detail: Precise and meticulous, ensuring that campaigns are accurately targeted and compliant.
? Adaptability & Growth Mindset: Eagerness to stay updated on industry trends, platform updates, and best practices to ensure the hospital’s digital advertising remains at the forefront.
? Excellent Communication Skills: Ability to articulate complex digital marketing strategies in a clear, concise, and professional manner to non-technical stakeholders.
Additional Qualifications (Preferred)
? Certifications: Google Ads Certification, DV360 Certification, or other relevant credentials.
? Education: Bachelor’s degree in Marketing, Business, or a related field. A master’s degree or equivalent experience in healthcare marketing is a plus.

Email: anoop.kumar@dynamedhealth.com

Associate Creative Director - Copy

Experience: 8-10yrs

Responsibilities:
• Supporting Creative Vision: Assisting the Creative Director in developing and refining the overall creative direction and vision for projects.
• Project Management: Coordinating and managing various aspects of the creative process, including timelines, budgets, and resources. Ensuring that projects stay on track and meet deadlines.
• Concept Development: Contributing ideas and concepts for creative projects, brain storming with the creative team to generate innovative solutions.
• Team Coordination: Collaborating with other team members such as designers, copywriters, and producers to ensure cohesive and effective execution of creative ideas.
• Quality Control: Reviewing and providing feedback on creative work to ensure it aligns with the project's goals and maintains high standards of quality.
• Client Interaction: Assisting in client meetings and presentations, understanding client needs, and incorporating feedback into creative work.
• Trend Research: Staying up-to-date with industry trends, competitors, and emerging technologies to inform and inspire creative strategies.
• Resource Allocation: Helping to allocate resources efficiently, including managing creative assets and overseeing the work of junior team members.
• Problem Solving: Addressing and resolving any creative challenges or issues that arise during the project lifecycle.
• Documentation: Maintaining records of creative processes, decisions, and revisions to ensure transparency and facilitate future reference.
• Overall, the Assistant Creative Director plays a key role in ensuring that creative projects are executed smoothly and align with the strategic vision set by the Creative Director.

Email: hroffshore@dynamedhealth.com